alexa PATA concludes the secrets of storytelling workshop with Maldives Travel Industry

PATA concludes the secrets of storytelling workshop with Maldives Travel Industry

The first ever PATA Academy Program in the Maldives concluded in the name of “Exploring The Art of Story Telling’.  The event was organised by Maldives Association of Travel Agents and Tour Operators (MATATO) in conjunction with Pacific Asia Travel Association (PATA) in Bandos Maldives with attendants working in the travel industry of Maldives. Representing PATA were CEO Mr. Mario Hardy and Director-Human Capital Development Mrs. Parita Neimwongse. 

The training workshop provided participants with an intensive and interactive training programme that incorporated a series of sessions conducted by leading travel industry experts coupled with activities, group assignments and networking opportunities. According to PATA, the program was based upon the successful PATAcademy-HCD at the Association’s Engagement Hub in Bangkok. 

In the Inaugural speech, President of MATATO, Abdulla Giyas expressed his excitement and spoke on the many talks which took place over the years to make the Academy a success in the Maldives and how he believes this can be an annual event in the Maldives. 

“We remain committed to providing opportunities for local communities to share in the benefits of tourism and broadening the horizons of tourism industry professionals beyond their day-to-day tasks,” said PATA CEO Dr. Mario Hardy. “We are delighted to have the opportunity to partner with MATATO to stage the first PATA Human Capacity in the Maldives. The theme, ‘Exploring the Art of Storytelling’, fits perfectly with the Maldives where there are so many fantastic stories to be told to a global audience.”

Speakers at the two-day programme included Kyle Sandilands, Director and Cinematographer; Trevor Weltman, Head of Growth –; Dung ‘Mos’ Dang, Founder and Head of Product – Scott Experience Design, and Matt Gibson, President of the Professional Travel Bloggers Association and CEO of UpThink.

Kyle Sandilands said, “It’s been a real pleasure to be here in the Maldives as part of this event. My goal was to share some insights about the tools filmmakers use to tell visual stories and provide examples of ‘out of the box’ approaches used to create tourism films. We looked at various examples ranging from surrealist escapism campaigns to more documentary-type approaches in promoting a destination. We had a great audience and it was overall a very positive experience. Thanks to MATATO for hosting such a great event.”

Trevor Weltman and Dung ‘Mos’ Dang delivered an immersive training session on how to apply best practices from software and hardware development to create successful business stories. “Every story has a hero,” said Trevor Weltman. “In business stories, this hero is the user or customer. We created a system for our consulting that helps travel brands focus intensely on solving traveller needs at each stage of their travel journey. We taught participants how to apply this system to both advertising campaigns and digital products.”

Matt Gibson said, “Since the Maldives faces institutional barriers to bring outside storytellers to the country, my session focused upon providing delegates with the tools they need to tell the story of this beautiful destination online. It’s important for all storytellers to know how to identify the story ideas that are the most interesting, to craft inspiring content and to leverage social media to maximise the reach and impact of that content.”

The PATA Human Capacity Building Programme is the Association’s in-house/outreach initiative for Human Capital Development (HCD) across the broad spectrum of travel and tourism. Leveraging PATA’s network of talented industry leaders worldwide, the Programme designs and implements customised training workshops for government agencies, non-governmental organisations, academic institutions and private sector businesses.

The workshops are designed and coordinated by PATA, providing their own experts who lead and moderate exchanges among participants and offer their own perspectives and experiences. The workshop content and agenda, including the ideal profile and the number participants, are developed in close collaboration with the lead institutions or organisations. 

At the end of the workshop, the participants were given an assignment to create a new business idea and present to the speakers while they act as judges. Among the participants the winning group wins a special prize from PATA.