Integrated redemption points through KrisFlyer and points partnership
The Frequent Flyer program of Singapore Airlines, KrisFlyer and the global leader in Loyalty Commerce, Points, has launched Krisflyer vRooms, a dedicated platform for KrisFlyer members to redeem miles for hotels and car rentals services.
This partnership will allow KrisFlyer members to use their miles to book over 300,000 hotels and 29,000 car rental locations around the world. Through fusing with the Points’ Loyalty Commerce Platform, which powers Points Travel Services, 3.5 million KrisFlyer members will be able to fully redeem with miles or make a partial redemption by mixing miles with cash.
“With KrisFlyer vRooms, members have an additional option to use their miles. Hotels and car rentals are a perfect complement to KrisFlyer as a frequent flyer programme, as these redemption options extend through the travel category. We are committed to constantly enhancing the benefits of the KrisFlyer programme, and with this new seamless redemption process, members can enjoy a more rewarding experience with our programme,” Tan Kai Pin, Singapore Airlines Senior Vice President of Marketing Planning said.
“We’re excited to team up with Singapore Airlines to develop KrisFlyer vRooms. Through Points' suite of loyalty commerce services, members have more opportunities to use their reward miles with more flexibility. This partnership will ultimately drive value for all stakeholders, as well as showcase their continued efforts to innovate,” said Rob MacLean, CEO of Points.
For more information, visit krisflyervrooms.com