Carpe Diem Maldives Launches Coral Reef Awareness Campaign in Celebration of IYOR 2018
2018 is being celebrated as the International Year of Reefs (IYOR 2018) for the third time. The initiative was taken up by the International Coral Reef Initiative and on this occasion, Carpe Diem Maldives has a new digital campaign to promote awareness towards the status of coral reefs by bringing the campaign to the Maldives, where some of the most diverse and valued coral reefs are found.
Carpe Diem Maldives has always been passionate about preserving coral reefs and conserving marine life. Their most recent ventures include offering leisure divers a hands-on opportunity to join marine expeditions which are carried out by professionally renowned marine scientists.
Carpe Diem is well prepared to spread the word through a simple hashtag #maldivesreefawareness, while welcoming up to 60 divers a week on three of their luxury live-aboard cruises. Images shared via Instagram and Facebook using the aforementioned hashtag while additionally providing information of the Dive, Depth and Date they were taken allows marine scientists and other stakeholders to be updated on a real time stream of images on the situation of coral reefs and marine life due to global warming in Maldives.
Haris Mohamed - Acting Managing Director For Maldives Marketing and Public Relations Corporation says, "Recently awarded World's Leading Dive Destination at the 24th World Travel Awards, The Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. The initiative by Carpe Diem highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness. IYOR 2018 has been a platform they could make a significant contribution towards raising awareness of the threats and the importance of preserving the coral reefs in the Maldives.
The third International Year of Reef was declared by the International Core Reef Initiative at the 31st General Meeting held in Paris on November 2016. The third IYOR encourages to strengthen awareness globally regarding the value of, and threats to, coral reefs and associated ecosystems; promote partnerships between governments, the private sector, academia and civil society on the management of coral reefs; identify and implement effective management strategies for conservation, increased resiliency and sustainable use of these ecosystems and promoting best practices; and to share information on best practices in relation to sustainable coral reed management