MATATO Launched A Special Report In The Name Of Importance of Destination Marketing
Maldives Association of Travel Agents and Tour Operators launched a special report in the name of “Importance of Destination Marketing” during a special press conference held at Hulhule’ Island Hotel to mark the Tourism Day 2017.
The report focused on the vital role played by the tourism industry and its positive signs to the economy of Maldives during the recent years. The comprehensive report highlighted areas which needed more attention and how similar destinations overcoming such challenges.
Speaking at the function, the President of MATATO explained some of the insights available in the report and why MATATO believes, the destination needs to act on the insights to over the current challenges facing the tourism industry of Maldives.
Speaking about the report, Mr. Abdulla said, Maldives welcomed 1.2 Million tourists in 2016 and USD 441M was received resulting USD 332 Per tourist as direct income to the government.
Maldives has doubled the bed capacity over the period of 10 Years and emphasised the importance of sufficient budgets to promote the beds.
It shows Maldives as a destination slowed the growth compared to similar destinations like Seychelles, Mauritius, Indonesia & Sri Lanka. Hence most of the comparisons such as leading markets, budgets and other details are available in the report.
Additionally, the report consists of all the activities of MATATO in promoting the destination and believes it has been a historic year with 15 trade shows hosted and participated.
According to MATATO, the insights had been shared with the Tourism Ministry and other NGO’s in generating the budgets for more aggressive marketing campaigns for the destination.
MATATO is currently preparing for the destination showcase event to be held after WTM in UK with more than 150 - 200 based travel agents.