Maldives is exhibiting in MITT – Russia’s largest travel exhibition
Maldives is presently participating in the Moscow International Exhibition Travel & Tourism (MITT). The fair is currently being held in Moscow, Russia from 14th – 16th March 2017.
MITT is Russia’s largest travel exhibition and is highly valued by the international tourism community. Founded in 1994, the annual travel exhibition is also one of the longest running travel fairs. This year, the Maldives destination stand will exhibit 42 representatives from 19 companies from the Maldives. The Maldivian delegation consists of ten resorts and nine travel agents.
To take full advantage of the opportunity, the Maldivian stand is custom built in an area of 114 square meters. The stand displays the unique features of Maldives through vibrant visuals and cultural decors.
Officials of Maldives Marketing and Public Relations Corporation (MMPRC) will be meeting with industry partners, and travel and trade media in order to discuss possibilities of joint promotions throughout the three days. This is in the hope to strengthen the market further. In addition to the business meetings, a social media campaign will be executed to win prizes. Participants have a chance to get their names printed in local “Dhivehi” language, which is unique to the Maldives.
MITT being such a prominent travel fair, with over 1,800 participating companies and 192+ destinations, it is an excellent networking hub for the industry stakeholders. The vast invited guests taking part in the fair include National and Regional Tourist Boards, Tour operators, Hotels, Online booking Systems and Airlines. MITT welcomes both trade and consumer visitors, with specific ‘trade only’ days. In 2016, the event recorded an attendance of 28,035 unique visitors, 76 percent of whom were travel trade professionals.
Russia is one of the top source markets to Maldives, making MITT one of the best opportunities for the Maldivian travel industry to shine. According to Maldives Insider, in 2016 Maldives recorded 46,522 tourists from Russia, which is an increase of 5 percent compared to the year prior.