Maldives exhibits an enticing destination stand at OneWorld Travel Mart in India
The annual OneWorld Travel Mart 2017 is being held this week in Mumbai, India. Maldives is participating with 15 co exhibitors from the tourism industry. OTM is one of the most prominent and leading travel trade show of India. The event is being held in the largest travel market of India, Mumbai, at the Bombay Convention Centre.
For the exhibition of Maldives, a 64 square meter area in Hall 1 (Stand: B-300) has been granted. The event will continue through 21st to 23rd February. To raise the number of visitors to Maldives stand, the organizers have planned social media boosting activities are to be conducted at the stand. The exhibition space has been prepared to illustrate the singularity of the destination with resolute, enticing photos of Maldives’ finest resort islands. Furthermore, advertising such as billboards at the entry, pillar wrapping, lanyard design of exhibition badges and the show carry bags will be displaying and promoting the Visit Maldives Year 2016 campaign.
Organized and run by TTF, the most credible market leader in India formed in 1989, OTM has become the best platform to focus on outbound tourism in India. This year the exhibition is expected to be visited by more than 12,000 travel trade visitors from all over India and abroad.
Last year, more than 1,156 exhibitors took part in the exhibition. This list was comprised of hotels, resorts, travel agents, tour operators, states and country stands from 50 different countries. This year, OTM kicks off with over 1,000 sellers from 50 countries spread over 200,000 square feet of exhibition area. OTM is India’s leading and only trade fair focused on Indian outbound travelers. The OneWorld Travel Mart of 2016 ended with 13,160 visitors which included travel trade buyers, travel & tourism students, travel agents and the media.
India continues to grow in the tourism sector, as the 5th largest market in terms of tourist arrivals to Maldives. This is based on a percentage growth of 5.2% at the end of 2016. OTM 2017, is a great opportunity to reach high-value potential buyers. It is hopeful that the participation in fairs such as OTM will help benefit the Maldives in boosting the number of tourist arrivals significantly.